INSIGHTS I STRATEGY
TAKE YOUR FIRST STEPS IN LEADING
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PROVOKE A NEW WORLDVIEW
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INNOVATE TO CREATE VALUE
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FRAME YOUR WORTH TO WIN THEIR LOVE
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SEE YOUR CONSUMER'S DEEPER TRUTHS
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DECLARE YOUR PURPOSE, IT'S EVERYTHING
Our partnership begins with no time wasted on training wheels- our thought leadership is immediate to usher your first steps as a true leader
Over decades of leading and learning, we've shaped 5 powerful tools and building blocks to ignite your brand's ability to lead immediately. These 5 steps are the first ones you will take as a true leader and set your course to start blazing trails.
PROVOKE A NEW WORLDVIEW
We begin with a question that propels great strategy: ’what business am I really in?’
Segmentation studies abound in the CPG industry. Specifically when consumers are extremely variety seeking, powerful Demand Landscapes provoke the question- what is your real competitive set and opportunity? Are you in the business of selling bags of coffee, or experiences? Are you selling chocolate bars, or longevity? Let's find out.
TOOLS & SERVICES OFFERED
Segmentation of human motivation vs. rearview behaviors
Understand the world through deep motivation, not old behaviors taught by categories
Consumer Needs that Blur Lines
Unlock the opportunity of segmentation based on what consumers need, not limited by boundaries of grocery aisles
Portfolio Vision & Strategy
Build a portfolio vision to create distinct and dominant brand roles
Demand Landscape Activator
Prepare your organization to receive, activate and execute on strategy across all your stakeholders
INNOVATE TO CREATE VALUE
We'll build a pipeline that doesn't just steal market share, but creates new value and long term generational growth.
Innovation is an overused word- many times, brands default to marginal changes (in fairness, because of margin concerns, and fear of failure). Yet real innovation is one that creates new value- and the courage and confidence needed to do so comes from deeply knowing consumers.
TOOLS & SERVICES OFFERED
Uncovering Gaps & Tensions to define Jobs To Be Done
Deep Dive consumer immersion, ethnography to unlock JTBD
Design for Value Creation
Out of the box thinking that brainstorms from unconventional sources and analogs
Human Centered Design
Cues and clues that embrace the consumer front and center for seamless solution and adoption
Low and High Fidelity Learning Plan
Highly modular, iterative and design oriented- marries quant rigor with qual depth with agility and speed
FRAME YOUR WORTH TO WIN THEIR LOVE
Telling your story most effectively is about framing your worth and winning your consumers’ irrational loyalty.
Recessionary times are tough- but brands that successfully frame their worth are able to withstand the ups and downs- it hits a nerve among consumers, they connect, and give their enduring loyalty come what may.
TOOLS & SERVICES OFFERED
Value Reframing Use Cases
Playbook of use cases, territories and techniques to reframe value and convey your worth.
Cross-functional Discovery of Brand Story and Value
Conducting cross-functional discovery to unlock areas to spotlight worth and value of the brand
Reframe Brainstorming
Workshop and brainstorming session to articulate value reframing
Learning Plan & Validation
Develop learning plan and execute research test to validate value reframe with the greatest potential to drive loyalty and volume
SEE YOUR CONSUMER'S DEEPER TRUTHS
We will not just ask consumers what they want, but observe what they need.
Oftentimes we hear the question, “what did consumers say?” We forget the more important question, “what did they do?” I’ve found that many times there’s a disconnect between the two. This exposes the real tension that they carry, which is their truth.
TOOLS & SERVICES OFFERED
Ethnographies
In-home visits, shop alongs that read signals, spot cues and explore what consumers say vs what they do.
Crack the Hack
Investigating consumers' compensating behaviors to solve a problem, with no current better solutions from any product or category.
Habit Loops
Understanding consumers’ habit loops, their triggers and rewards, and how we can reshape them.
Identity Tensions
Unpacking what consumers deeply aspire as their identities, and choices they’re making to get there
DECLARE YOUR PURPOSE, IT'S EVERYTHING
Brands that stand for something in culture and obsess to see their consumers do well, do well.
The special ones walk their talk and live a cohesive story, guided by its purpose and reason for being. A belief about the world, a soul that lives and breathes what it means to be who they are should influence everything from comms, innovation and you consumers’ omni experience.
TOOLS & SERVICES OFFERED
Deep Dive on Culture
A full meta-analysis of culture, cues and codes that are regressive and emergent. Unpacks zeitgeist and trends.
Soul Searching Our Brand
Full review, including stakeholder interviews to understand the brand, its history, assets and strengths.
Who is Our Consumer
A portrait that shines a spotlight on consumers, the one truth about who they are, and why they are part of our story.
Declaring What We Stand For
Workshop, articulate and declare our purpose, our passions and pursuits as a brand- guiding all touchpoints across comms, innovation, product and culture.