INSIGHTS I STRATEGY
ABOUT US
Brand & Deliver is the gift of decades of learning and leadership. It’s my career’s sketchpad, a culmination of best-in-class consumer research, provocations, big lessons learned, success stories and value-creating portfolio strategies.
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It is the joyful journey of driving business for both the biggest CPG brands and small emerging “ankle biters”, obsessing about consumers, winning hearts and minds.
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​​This obsession is a blueprint, built on powerful insights and strategies that unlock your brand's greatest potential to lead, create value and amplify long term, generational growth.
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You'll have the best of the best- market research, frameworks and capabilities, and a network of luminaries with a broad and deep level of experience, all sharing a passion as visionaries in modern brand building.​​​​
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BRAND EXPERIENCE
Our experience and leadership over the years span across both billion dollar and ankle biter brands in food, beverages, and in other industries such as insurance and financial institutions.
OUR STORY
Brand & Deliver was a calling that I had dodged for a while in my career. I started as a "CPG kid", and had undergone the best, world-class training in consumer insights and brand building. I worked on iconic brands such as Dove, Axe, Starbucks and Coffee-mate, well-loved heritage brands such as Country Crock and I Can't Believe It's Not Butter!, and global staples in Nescafe and Knorr.
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Throughout my success leading billion dollar brands and small emerging "ankle biters", I never fit in one box, or siloed expertise. I was not just a market research expert, but always thought like a business owner. I derived much passion from being altogether consumer-centric, a brand builder, strategist and marketer.
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One day, my Division President asked me to lead a work stream that would transform how his entire division viewed its business- by widening its aperture from a coffee creaming division, into a bigger, beverage organization. After weeks of work, I was ready to unveil the transformation vision in one of our town halls. To entice attendance, I gave the town hall a catchy name on our email invitation: "Join our fearless journey as a beverage company! Welcome to Brand & Deliver!"
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Finally, here we are. I am excited to bring everything I've learned over the past two decades to your business. Let's make magic together.
Jericho Razon
Principal & Founder
Unilever, Nestle
LUMINARY NETWORK
Brand & Deliver has a growing network of industry luminaries and thought leaders. Their multi-disciplinary experience caters to a broad and deep expertise in brand building, strategy and value creation.
